Privacy policy

Last updated: January 7, 2026

Pure Evals operates this store and website, including all related information, content, features, tools, products, and services (the “Services”) to provide you with a curated shopping experience. Pure Evals is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using or accessing the Services, you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect

When we refer to “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you.

We may collect the following categories of personal information:

  • Contact details (name, billing address, shipping address, phone number, email)

  • Financial information (payment details, transaction confirmations)

  • Account information (login credentials, preferences)

  • Transaction information (products viewed, added to cart, purchased, returned, or exchanged)

  • Communications (customer support messages, SMS, email interactions)

  • Device & usage information (IP address, browser, device type, cookies)

  • Location information (approximate location based on IP address)

Sources of Personal Information

We collect personal information from:

  • You directly

  • Automated technologies (cookies, pixels, SMS tools)

  • Shopify and service providers

  • Marketing and analytics partners

  • Third-party integrations you authorize

How We Use Personal Information

We use your personal information to:

  • Provide and improve the Services

  • Process orders, payments, and shipping

  • Manage subscriptions and accounts

  • Send transactional and marketing communications

  • Deliver SMS messages, including abandoned cart reminders

  • Personalize content and promotions

  • Detect fraud and ensure security

  • Comply with legal obligations

SMS & MMS Text Message Marketing

Consent & Best Practices

By providing your phone number and opting in, you consent to receive SMS and/or MMS messages from Pure Evals, including:

  • Order confirmations and shipping updates

  • Promotional messages

  • Abandoned cart reminders

  • Product updates and special offers

Message frequency varies. Message & data rates may apply.

You may opt out at any time by replying STOP to any message. For help, reply HELP.

SMS / MMS Text Message Marketing Program Privacy Policy

Your privacy is extremely important to us. We will only use the information you provide through the Program to transmit your mobile messages and respond to you, if necessary. This includes but is not limited to, sharing information with platform providers, phone companies (carriers), and other vendors who assist us in the delivery of mobile messages. 

WE DO NOT SELL, RENT, LOAN, TRADE, LEASE, OR OTHERWISE TRANSFER FOR PROFIT ANY PHONE NUMBERS OR CUSTOMER INFORMATION COLLECTED THROUGH THE PROGRAM TO ANY THIRD PARTY.

Nonetheless, We reserve the right at all times to disclose any information as necessary to satisfy any law, regulation, or governmental request, to avoid liability, or to protect our rights or property. When you complete forms online or otherwise provide us with information in connection with the program, you agree to provide accurate, complete, and true information. You agree not to use a false or misleading name or a name that you are not authorized to use. If, in Our sole discretion, We believe that any such information is untrue, inaccurate, or incomplete, or you have opted into the Program for an ulterior purpose, We may refuse you access to the program and pursue any appropriate legal remedies.

California Civil Code Section 1798.83 and The General Data Protection Regulation 2016/679 (GDPR) allows users of the program that are California or European Union residents to request certain information regarding our disclosure of the information you provide through the Program to third parties for their direct marketing purposes.

Contact us at the following address to make a request:

PUREEVALS

FL, United States

pureevals@gmail.com

SMS Abandoned Cart Messages

If you add items to your cart and do not complete checkout, we may send you abandoned cart reminder messages via SMS, only if you have opted in to receive marketing text messages.

These messages are intended to help you complete your purchase and may include links to your cart or promotional incentives.

Use of Phone Numbers

Your phone number is used solely to:

  • Send SMS messages you opted into

  • Provide customer support responses

  • Deliver transactional alerts

WE DO NOT SELL PHONE NUMBERS OR CUSTOMER DATA FOR PROFIT.

Third-Party Data Sharing

We may share personal information with trusted third parties solely to operate our business, including:

  • Shopify

  • SMS and email service providers

  • Marketing and analytics partners

  • Payment processors and fulfillment services

These third parties are authorized to use personal information only as necessary to provide services to us and are contractually required to safeguard your information.

Location Tracking & Location-Based Services

We may collect approximate location information (such as city or state) derived from IP addresses or device data to:

  • Improve fraud prevention

  • Tailor content and promotions

  • Comply with tax or regulatory requirements

  • Improve overall service performance

We do not collect precise GPS location data, and we do not track your real-time physical location.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information to provide and improve the platform. Your data may be processed outside your country of residence.

For more information, visit Shopify’s Consumer Privacy Policy and Privacy Portal.

Children’s Privacy

The Services are not intended for children under the age of majority. We do not knowingly collect personal information from children.

Security & Data Retention

We implement reasonable security measures to protect personal information. We retain data only as long as necessary to:

  • Provide Services

  • Comply with legal obligations

  • Resolve disputes

  • Enforce agreements

Your Rights & Choices

Depending on your jurisdiction, you may have the right to:

  • Access or request a copy of your data

  • Request correction or deletion

  • Opt out of targeted advertising

  • Withdraw SMS or email consent

Requests can be submitted by contacting us.

International Transfers

Your information may be transferred and processed outside your country, including the United States, using legally recognized safeguards where required.

Contact for Privacy Requests

Pure Evals
📧 pureevals@gmail.com
📍 FL, United States